Privacy Policy

ForwardPlanAI ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose personal information when you use our website and platform.

ForwardPlanAI is operated by a sole trader registered in Australia under ABN 23 406 643 861.

By using ForwardPlanAI, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect information necessary to operate and improve our services.

a) Account Information

When you create an account, we may collect:

• Name
• Email address
• Login credentials
• Account and billing details

b) Client & Content Data

When using ForwardPlanAI, you may upload or generate content such as:

• Brand briefs and brand voice notes
• Images and media assets
• Campaign strategies, captions, and drafts
• Client names or internal reference information

This content is stored and processed solely to provide the services you request.

c) Usage & Technical Information

We may automatically collect limited technical data including:

• Browser type and device information
• IP address
• Usage patterns and feature interactions

This information is used to maintain platform performance and reliability.

2. How We Use Your Information

We use collected information to:

• Provide, operate, and maintain the ForwardPlanAI platform
• Generate campaigns, posts, and recommendations based on your inputs
• Improve product functionality, usability, and performance
• Communicate with you about your account, updates, or support requests

We do not sell your data.

We do not use your content to train public or third-party AI models.

3. AI & Automated Processing

ForwardPlanAI uses automated systems and AI models to analyze brand inputs, images, and campaign data in order to generate recommendations and content.

These processes:

• Operate only within your account context
• Do not share data across customers
• Do not train generalized or public AI models

Your data remains isolated to your account and clients.

4. Disclosure of Information

We may share information only in limited circumstances:

• With trusted third-party service providers (e.g. hosting, analytics, payment processing) strictly to operate the platform.
• Where required by law or legal process

Third-party providers are only given access to information necessary to perform their services and are subject to confidentiality and privacy obligations. For reference, I (the founder) am a data engineer by trade, and data security is implemented according to best practices. Including, password hashing (encryption), continuous security monitoring, hosting on extremely secure infrastructure (via Microsoft) and more. If you have any Qs or concerns, please email us.

5. Data Storage & Security

We store data using secure cloud infrastructure and apply reasonable technical and organisational safeguards, including access controls and encryption where appropriate.

While no system can be guaranteed to be completely secure, we take reasonable steps to protect your information from misuse, interference, loss, or unauthorised access.

6. Data Retention

We retain your information only for as long as:

• Your account remains active, or
• It is necessary to provide our services, comply with legal obligations, or resolve disputes

You may request deletion of your account and associated data at any time.

7. Your Rights (Australia)

Under the Privacy Act 1988 (Cth), you have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or outdated information
• Request deletion of your personal data (subject to legal obligations)

To exercise these rights, contact us using the details below.

8. Cookies & Analytics

We may use cookies or similar technologies to:

• Maintain user sessions
• Understand how the platform is used
• Improve user experience

You can control cookies through your browser settings.

9. International Data Transfers

Some service providers we use may store data outside Australia. Where this occurs, we take reasonable steps to ensure that overseas recipients handle information in a manner consistent with Australian privacy standards.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If changes are significant, we will notify users via the platform or email.

11. Contact Us

If you have questions or concerns about this Privacy Policy or how your information is handled, contact us at: